There are numerous methods for increasing your website’s visibility and traffic, but organic traffic is the most effective.
It is the traffic you receive when your contents appear on the first page of a search engine such as Google. It is the most natural and effective way for search engines to find your website.
In this post, we’ll look at eight ways to boost organic traffic, which will improve your site’s visibility in search results.
But first, let’s go over some of the major advantages of driving organic traffic.
The Benefits of Organic Traffic
- Unlike paid traffic, organic traffic is free, saving you money.
- If your website appears on the first page of Google, it increases user trust and encourages them to click.
- When compared to paid results, SEO generates more clicks.
- With the right SEO strategy, you can boost your online presence on the SERPs and outperform your competitors.
- It improves the user experience by improving your website architecture, page speed, mobile responsiveness, indexing, crawling, and linking.
Related – 10 Proven Tactics to Increase Blog Traffic
How To Increase Organic Traffic
1. Increase Page Speed
Because page speed is a ranking factor on Google and a technical SEO factor, it is essential that your site loads quickly.
A slow-loading site increases the bounce rate, which is bad for SEO. So, in order to improve your page speed, you can do the following.
- Remove unnecessary codes with a website developer’s help. You can also remove unwanted plugins.
- Reduce the size of images before uploading them. Install plugins like Imsanity, Imagify, or Smush to compress JPEG and PNG images.
- Implement lazy loading. It means images don’t fully load. Instead, it only loads the user’s selected section, with the rest being displayed on demand.
2. User Intent
Search intent (also known as user intent) is the primary goal of a user when using a search engine to find a query.
As a blogger, you must produce high-quality content that meets the needs of searchers. So, the searcher should be satisfied. User-centered content ranks better in SERPs and attracts more organic traffic.
You can explore such blog topic ideas on sites like Quora and Reddit. It enables you to create content that is relevant to your target audience and ranks well in search engines.
Related – 15 Common Blogging Mistakes To Avoid in 2022
3. Update Old Content
Another way to boost organic traffic is to update old content. As you continue to add new content to your website, the older content becomes obsolete.
So it loses ranking and organic traffic.
That is why it is essential to update your old content with new information. You can include statistics, change the format of the content, insert images, and so on.
After you’ve updated everything, make sure to update the publishing date to finish the process.
4. Optimize For On-Page SEO
On-page SEO has an immediate impact on your website. On-page SEO entails optimizing title tags, meta descriptions, content, and so on.
It helps in increasing organic traffic and improving the website’s visibility in search engines.
For this, you can install the best WordPress plugin for on-page SEO by Yoast. It has several guidelines that help you with website optimization.
You can also read SEO articles and watch videos to learn more.
5. Build Backlinks
Backlinks are important for SEO because they show Google that other sites value your content enough to link to it.
As a result, you can focus on developing backlinks. The best and most natural way to build them is to create amazing content that naturally attracts backlinks from other websites.
Another legit way of creating backlinks is guest posting. It means that you write posts on another website, but you include links to your site.
There are more ways to create backlinks but these two methods are the safest to implement.
6. Start Interlinking
Interlinking content is another great way to improve organic traffic. It is the process of linking your article to other articles on your site that are related to the current article.
It helps your site in the following ways.
- Increase the visitor’s average session duration.
- Increase the ranking for a particular keyword.
- Reduce the website’s bounce rate.
- Increase the number of page visits per user.
- Google can crawl your site more effectively and understand your niche.
Improving all of these factors has a positive impact on your site, and as a result, Google begins to rank your site higher. So, interlinking is beneficial for increasing organic traffic.
7. Implement Structured Data
Search engines do not understand website content in the same way that users do. It crawls, understands, and displays results from a user’s search using a markup language.
With structured data, search engines will determine whether or not your site meets the criteria of the searcher. You can test your site for markup language by visiting Google’s structured data testing tool.
If it isn’t there, you can follow this guide to learn how to add it.
8. Repurpose Content
Repurposing is the process of reusing content and republishing it in a different format.
For example, a blog post can be repurposed into a podcast or YouTube video. It helps in the growth of organic traffic by reaching a larger audience.
The advantage of repurposing content is that it increases visibility on search engine results pages (SERPs) with content in blog or video format.
If you’re making a video, make sure to embed it in your post so that both readers and viewers can enjoy it.
Conclusion:
So, start implementing these tips to boost your organic traffic. Though there are other ways to grow them, as a beginner, you can start with these tips.
As your site grows, you can invest in SEO tools like Ahrefs and Semrush to assist with link building, keyword research, competitor analysis, rank tracking, and site audits.