In this Ezoic review, I will go over all of the important details that you should be aware of before using this platform.
You will find out what it is, its requirements, key features, pricing, and much more. So make sure to read it all the way through.
What is Ezoic?
Ezoic is an all-in-one platform for website owners that helps them make more money from ads by using artificial intelligence.
Ezoic gives publishers access to the best ad partners, connects them to existing ad networks, automates ad testing, and uses cutting-edge technology to improve the user experience on websites.
What are the Ezoic Requirements?
To be approved, you must meet the following Ezoic requirements:
- Publishers must follow Google’s Adsense policies and maintain good standing.
- Publishers must follow Google’s Publisher Policies.
- The website language must be written in AdSense-compatible language.
- Website content must be unique and engaging for users.
- The website needs to have a lot of information or content. Most businesses or e-commerce sites aren’t accepted unless they have a blog.
Please note that you don’t require a specific number of monthly pageviews or sessions to use Ezoic’s technology on your website.
What are the Ezoic’s Key Features?
Now, let’s take a look at some of the key features that you’ll have access to when you use Ezoic.
1. Ad Tester
This feature uses artificial intelligence (AI) to automatically test different ad sizes, placements, and locations on your site to find the best way to set it up so that both user experience and ad revenue are maximized.
2. Mediation App
Ad Mediation from Ezoic works to make sure you get the highest bid possible for your ad inventory, which increases your CPMs. It is a way to buy and sell ads that are done automatically and make the advertising industry more efficient and specific.
3. Leap Technology
This technology is a set of tools that can improve the speed of your website by figuring out why it is slowing down and fixing many of the most common problems automatically.
3. Big Data Analytics
On Ezoic, you can use the Big Data Analytics tool to get detailed reports on your website visitors, SEO, and ad performance.
Consider it an upgraded version of Google Analytics that provides much more data to help you grow your site and make more money.
4. Video Player
Using Ezoic Video Player, you can insert video ads into your website.
Since these videos are hosted on your site, you can expect more people to visit once search engines crawl and index them.
This way, bidders who want premium ad space will give you the most money they can.
The video player functions are simple to use. You can experiment with video content on your pages to see what looks good and performs well.
5. SEO Tag Tester
It allows you to do A/B testing on different titles for your site’s URLs and use the one that performs best.
You can see which titles perform best based on metrics like pageviews, sessions, bounce rate, click-through rate, and average search results in SERPs.
Ezoic uses cutting-edge testing methods to compare different titles to see which one boosts SEO performance the most.
Related:
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How is the Ezoic Support?
It’s important to have round-the-clock assistance when using a publisher platform like Ezoic.
You will likely have many questions, especially during setup, and you will need prompt responses in order to move forward.
So, to contact them, you have two options:
- Help Center
- A ticketing system
In the first one, you can go to support.ezoic.com and find a wealth of tutorials and videos to help you with your questions.
If that doesn’t help, you can always open a ticket with the support team, who will get back to you as soon as possible.
Furthermore, if you have any publisher-specific questions, you can always contact your account manager.
Please keep in mind that you must wait at least 24 hours before expecting a response. Typically, they will respond within a few hours.
Ezoic Pricing
For the first 30 days, Ezoic is completely free to use. After that, they provide two pricing models you can choose from:
- The first is ad-funded, which means you can let them make money by allowing them to place a small ad at the bottom of your page.
- The second one is revenue share, in which you give them 10% of your ad earnings.
The first is the default plan you’d use following your free trial. However, you can easily change that if you wish, as it is entirely up to you which pricing model is best for you.
They also have a premium program where you can pay a monthly fee to gain access to direct deals.
How Do You Get Paid With Ezoic?
Ezoic pays at the end of each month for the earnings from the previous month.
The minimum payout they allow is just $20, which can be withdrawn via Payoneer, PayPal, Direct Deposit (US), TransferWise, and Check.
Unlike Adsense, where you must collect at least $100, Ezoic is far better.
Ezoic Pros and Cons
Pros
- You are not bound by a contract.
- No minimum traffic is needed to join Ezoic.
- Increased revenue by ad testing.
- Provides Sticky and Anchor ad units.
- Complete control over Ezoic ads.
- Ezoic won’t turn down your website just because most of its visitors aren’t from the US.
Cons
- They place a small ad at the bottom of the page if you don’t want to pay for their service. That’s unfortunate, but it’s almost invisible, and the vast majority of visitors don’t even scroll to the bottom of the page.
- You need to wait at least 30 days to see the actual result in ad revenue.
- It might be hard to set up Ezoic. In this scenario, you can ask your account manager for help.
- It may cause your site to load slowly. However, you can use their Leap feature to make your site load faster.
Final Thoughts
If your site is getting fewer than 50,000 monthly sessions, then Ezoic is the best ad network to implement.
If you compare it to Google Adsense, you can rest assured that the payout will be significantly higher.
From what I’ve seen, it usually takes between one and two months for Ezoic to start making website money.
