If you’ve been on Pinterest and aren’t seeing an increase in traffic, you’re probably doing something wrong. Many users learn some Pinterest mistakes through trial and error.
However, by the time they realize this, they may have wasted months. So, if you’re in the same boat as them, you should start avoiding these 10 Pinterest mistakes that will waste your time without yielding any positive results.
10 Pinterest Mistakes You Must Avoid
1. Pinning Other User’s Content
Have you ever heard the expression “sharing is caring”? Well, it won’t work very well with Pinterest.
That’s why the most important thing is that you must remain active on Pinterest.
If you continue to create great content, publish new pins, and save your pins to relevant boards, your Pinterest traffic will grow.
Also, the Pinterest ranking algorithm assigns a domain authority score based on the quality of your pins and overall pin performance. If you remain consistent and active on this platform, your domain quality will gradually improve.
This will encourage the algorithm to start trusting your blog more and, thus, your pins will receive more impressions.
So, avoid saving other people’s pins and instead pin your own content more.
2. Focusing Too Much On Monthly Viewers
Many users are more concerned with their monthly viewers, but trust me when I say that having more viewers does not equate to more blog traffic.
Sure, it looks good on your account, but you can easily increase that number by simply pinning other users’ content.
Instead, you are helping others to increase their traffic.
That’s why, instead of focusing on that figure, drive your attention toward pins’ engagement rate and outgoing clicks. Working on these two factors will help you get more clicks and, thus, you will see more traffic to your blog from Pinterest.
3. Using Board Covers
A Pinterest account with beautiful board covers may appear appealing, but it will not benefit you in any way in terms of Pinterest traffic.
I’ve seen many users squander their productive time making such covers. I, too, have done the same thing, which I now regret.
If you’ve already made such covers, that’s great. There’s no harm in it, but don’t do it again.
If you haven’t already, it’s better to spend that time making more new pins because it will undoubtedly benefit you more.
4. Spending Time On Pinterest
When new pinners join Pinterest, they often believe they must spend a lot of time on Pinterest to see results. They believe that staying on Pinterest for x minutes will give them more traffic.
But the truth is – Pinterest is not like this. It makes no difference how much time you spend on Pinterest every day. All you need to do is make sure you’re creating and uploading new pins daily.
Even if it is to stay active for 5 minutes in the morning and night, it will be enough as long as you are spreading new pins.
You can use Tailwind to plan and schedule your pins which will save you a lot of time.
5. Follow And Unfollow Other Users
Some users believe that following and unfollowing other users are a good way to gain followers. To be honest, having followers on Pinterest will not increase your traffic.
It works on Instagram and Facebook, where having a growing number of followers is thought to increase engagement. However, Pinterest followers do not play a significant role in increasing blog traffic.
Even if you truly want to follow other users, choose those whose content is beneficial to your target audience.
It makes no difference how many people you follow versus how many followers you have. All that matters is that you discover content that you believe is worthy of pinning.
6. Ignoring Landing Page User Experience
No matter how good your pin designs and captivating titles are, if your landing page (linked blog post) provides a poor user experience, you will not be able to convert your audience.
Consider what happens if someone clicks on your lovely pin only to discover that it takes too long to open the page or that it is cluttered. Isn’t that driving that visitor away?
This means they will be unable to read your content, click on your affiliate link, or even purchase your product. As a result, you are completely out of luck.
That’s why, in addition to creating beautiful pins, make sure your page loads quickly, the fonts are readable, the content is not cluttered, and so on. In short, pay attention to the user experience as well.
7. Create Boards That Aren’t Search Engine Optimized
Another one of the Pinterest’s Mistakes is many users simply create boards they like without doing any proper research.
If you really want your boards to get lots of impressions, you need to make sure they go well with your account niche.
That’s why you should have at least 10 to 20 Pinterest boards with appropriate board titles and descriptions of what your business provides.
Make sure that each of the boards is tailored to the information that your audience will be looking for. This will require using relevant keywords that your target audience is likely to use in a search engine.
8. Avoiding Hashtags
When I was writing pin descriptions, I used to forget to include hashtags. Though I didn’t think it would make a difference, the truth is that it helps businesses appear more prominently in Pinterest search results.
That’s why it is important to add three to five hashtags at the end of the pin description to improve its searchability.
To find them, use the built-in hashtag finder in the pin description box.
Start typing a hashtag and a drop-down menu will appear with related hashtag suggestions. This menu shows you how many people are using each hashtag. Add the appropriate ones that make sense to improve your pin visibility.
9. Using Hashtags In Board Descriptions
While using hashtags in pin descriptions is helpful, they are useless in board descriptions.
Hashtags in board descriptions are not clickable and will not help you be found in search results. This means that if you use hashtags in your board descriptions, you’re simply wasting your time.
Instead, work on optimizing your board description with relevant keywords so that it can be found in the Pinterest search results.
10. Avoiding Mobile Experience
The majority of Pinterest searches, nearly 85%, are conducted on mobile devices. While phone screens have grown in size in recent years, they have always been smaller than desktop screens.
So, the visibility of a pin on a computer screen differs from that of a mobile device. That is why you must design pins that are easily readable and will not go unnoticed on mobile phones.
To achieve this, make your fonts larger and avoid difficult-to-read cursive fonts. This way, your audience will have no trouble engaging with your pins on mobile.
Conclusion
If you avoid these 10 Pinterest mistakes and focus on more productive tasks like creating new pins, you will save time and get better results.
So, start avoiding these mistakes, and let me know in the comment section if you’re already making these blunders. I will see you next time!
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