Are you trying to create viral pins but have yet to succeed?
I’m pretty sure you’re ignoring some key factors that are causing your pin to lose traction.
Now what they are and how you can use them in your pin design are the topics I will cover in this article.
So, if you’re having trouble like other pinners, take a look at these 7 ways to make your pin go viral.
7 Factors To Make Your Pin Go Viral
1. Use Keywords In Your Pin Description
Pinterest is a search engine where people go to find informational and inspirational ideas by searching relevant keywords.
So, if your pin lacks such keywords that your audience searches for, you’re passing up an opportunity to have your pins found.
That is why you should include relevant keywords in your pin description before you hit the publish button.
To find them, simply type your seed keyword into the search bar and press space to see all the popular related keywords.
To explore more related keywords, search any of them in the search bar and you’ll see more relevant trending topics in the top bar that appears.
Once you’ve chosen your relevant keywords, simply add them to your pin description naturally, without keyword stuffing. This makes it easier for your pins to be found on search engines, increasing their chances of going viral.
2. Create Pins With a 2:3 Aspect Ratio Size
When designing your pins, keep a 2:3 aspect ratio in mind. Now, what does this all mean?
It simply means that the width of the pin should be two-thirds the height of the pin. The best example and recommended size for such pins is 1000×1500 pixels.
Though you are free to experiment with different 2:3 aspect ratio sizes, 1000×1500 pixels are the best ones so far. They are not only clearly visible and clickable on mobile, but they are also not cut off in the feed.
As a result, you won’t have to worry about your pins losing clicks, and they will have a better chance of going viral.
Here are some other 2:3 aspect ratio pin sizes that you can use while creating pins.
- 600×900 px
- 1200×1800 px
- 2000×3000 px
3. Use Warm Background Colors
In my experience, warm background colours perform significantly better than cool colours. They generate more clicks, engagement, and saves, which increases the chance of the pin going viral.
If you don’t know what warm colours are, they are made up of red, orange, and yellow families. Using them as the background colour for your pins will undoubtedly produce better results.
Now, you may have a different experience while using such colours as it also depends on your niche as well as the context of the pin.
So, if your pins are still not performing well even after using these colours, make sure to implement the other six tips discussed here.
4. Use Clear Text Overlay
Always use simple text overlays that are clearly visible and readable. I’ve seen many pins with fancy fonts that look cool but are quite difficult to read.
Avoiding such fonts and using simple fonts such as Serifs can help you get more clicks & engagement on your pins.
Though this does not mean that they should be completely avoided, they still can be used on words that appear to be unimportant.
For example, in the title “Cool skills to learn this summer”, you can use a cursive font on the word cool.
Similarly, you can experiment with different cursive fonts (that are at least readable) on such words, and it should complement your primary font style used in the main words.
5. Use High-Quality Images On Your Pin
Images are another vital component of a viral pin. The key here is to use high-quality images that are related to your pin topic.
We all know Pinterest is a visual search engine where visually appealing pins tend to get more engagement. In such a case, using a blurry or unappealing image will almost certainly produce poor results.
That’s why it’s better to subscribe to a stock photography site or click your own pictures if you have all the necessary equipment and accessories.
Another option is to use free stock websites like Unsplash, Pixabay, or Pexels to find appealing images that match your overall theme.
6. Add Hashtags To Your Pin Description
Previously, Pinterest was not a big fan of hashtags, but things have changed dramatically in the last few years.
Now, you can include up to 20 hashtags in your pin description to help Pinterest decide what exactly the content is about & rank it better.
You can also look for seasonal or trending hashtags, which may not appear as keywords but may be something to consider, especially if you create seasonal or trending content.
You can create awesome pins here
7. Create Click-Worthy Titles or Headlines
Nobody wants to click on a pin title that is flat and boring, no matter how good your pin design is, how beautiful your colours are, or how readable your fonts are.
That is why, when it comes to making a pin go viral, creating a click-worthy title is important.
You can do this by using powerful words that elicit emotions such as happiness, excitement, curiosity, and so on.
For example, the title “10 money-making tips” will not generate as many clicks as the title “10 Secret money-making tips for absolute beginners.”
Similarly, you can also go to the Buzzfeed website and look at their post headlines to learn how to craft captivating titles.
Conclusion:
So, the next time you create a pin, make sure to include these 7 tips to increase your chances of it going viral.
Before I wrap up this post, here are some frequently asked questions you’d like to know.
F.A.Q
1. What are the Popular Pinterest Categories?
- Art
- Beauty
- DIY and crafts
- Education
- Entertainment
- Event planning
- Food and drinks
- Gardening
- Home décor
- Women’s Fashion
2. How to Write the Perfect Pin Description on Pinterest 2022?
Make sure to include your main keyword early in the pin description. It will be much better if you can include it at the start. Write everything in natural language and finish the description with 2-3 relevant hashtags
3. How Many Pins Should I Pin Per Day?
It is recommended to save 6-15 pins per day for maximum reach and engagement.
4. What’s the Best Time to Post on Pinterest?
The best times to post on Pinterest are between 8 p.m. and 11 p.m., as well as 2 am and 4 am. If you have Tailwind, it will automatically recommend the best time for you based on your demographics.
